And the fire still burns

Bâton Rouge celebrates its 30th anniversary and becomes  

Bâton Rouge Grillhouse & Bar

And the fire still burns


Montreal, August 31, 2022 – This year, Bâton Rouge Steakhouse & Bar, founded in Montreal in 1992, is celebrating its 30th anniversary and becoming Bâton Rouge Grillhouse & Bar. This new identifier underscores Bâton Rouge’s burning desire to meet the needs of its clientele and conveys its passion for the grill.

For 30 years, Bâton Rouge has been serving quality, fire-grilled food and delivering an unmatched experience with attentive and friendly service in chic and relaxed ambiances. Bâton Rouge now has 28 restaurants in Quebec, Ontario, and Nova Scotia; each establishment offers guests an attractive and tasty menu and an authentic, high-quality culinary experience each time they visit.

In celebration of its 30th anniversary, Bâton Rouge Grillhouse & Bar will focus on its crown jewel, the grill. Guests will partake in a fabulous dining experience featuring fresh, high-quality grilled food masterfully prepared. Not only will they enjoy the full spectrum of aromas and flavours in distinctive dishes, they will also share Bâton Rouge’s passion for the grill.  

“This is an exciting time for Bâton Rouge. Over the past 30 years, we’ve experienced success and earned our long-standing fame because we’ve stayed true to our history and menu. We’ve also pulled out all the stops to ensure a stellar guest experience. Bâton Rouge has become the go-to grillhouse for all grill lovers,” says Jesse Campeau, Bâton Rouge Brand Leader. ‘The fire still burns in our belly', and we want to take our passion and mastery of the grill even further to enrich the experience for our current guests and introduce it to the next generation.”

The grill is what Bâton Rouge Grillhouse has mastered, offering each guest an authentic, multi-sensory culinary experience and dishes prepared by a seasoned grill master.

Bâton Rouge will announce several offers that will be rolled out in all restaurants over the next few weeks and months to mark its 30th anniversary and share its passion for the grill with its guests. These attractive offers will include ‘Ribs at $19.92’, in honour of its founding year, a grillhouse tower featuring the most beloved classics, and special edition retail products including ribs, fries and BBQ sauce.